Another new way of marketing your company is business to business video. This is a relatively new term in the online video market that describes videos that instead of targeting consumers target other businesses.

The main difference here is in terms of your marketing strategy. the key targets here are the end business consumer and the people who influence them from the business to business video and business to consumer worlds.

The ideal aim for your video is that it can create the transition from paid views to earned views rather quickly. With a little initial investment you can create a video that viewers will want to share and pass on to their friends and work colleagues. With a good marketing campaign and paid placement on third party sites with a high readership statistics it can be only a matter of time before people start sharing your video because they want to.

As we looked at in previous posts, youtube is the second largest search engine behind Google. To make sure your video reaches it’s intended targets it is important to find out what terms your business to business video clients are searching for. What problems or issues are they facing that you can provide solutions for? Once this is established optimize the titles, tags and descriptions in the video with these key terms and you should be guaranteed your video will reach its target market.