A recent example the benefits of YouTube advertising is this successful video we produced for  Imagine Ireland.

In the space of two weeks this video has received over 11,000 views which is a large amount for a relatively low budget advertisement. The video was made to be shown on YouTube before the viewer watches the video they were searching for.

Recent studies have shown that YouTube has reached four billion video views a day which is equivalent to more than half of the worlds population watching a video every day. Double the amount from 2010 and still growing!

This is a staggering amount of potential customers for companies to target and this combined with the ability to target search results and related video content makes YouTube advertising an extremely powerful tool if used correctly. Granted, a lot of people just watch the first 5 seconds and skip the video then but if you target your audience to people who might be interested in your product your click through rate can increase exponentially.